10AM Communications, a Singapore-based creative agency, has partnered with Bates 141. 10AM will continue to work independently, yet collaborate closely with Bates 141.
Sir Martin Sorrell, Chief Executive, WPP, said, “We are delighted to welcome a creative jewel like 10AM to the group and look forward to working with Sau Hoong and her colleagues.”
Jeffrey Yu, Chairman, Bates 141 commented, “10AM is much more than a creative star in Singapore; its brilliance stands out across Asia. With this partnership, 10AM will add significant creative firepower to the group, and Lim Sau Hoong, founder, CEO and ECD, will join a group of Asian leaders and companies who share a collective vision to be the catalyst of change in the fastest growing region in the world.”
Yu added, “Sau Hoong’s proven vision and forays in design can also help 141 enter the high-end retail environment design. 10AM will become Bates 141’s test lab for new ideas.”
On the partnership, Sau Hoong, founder, CEO and ECD, 10AM Communications, said, “There is an incredible strategic and cultural fit between 10AM and Bates 141. With extensive network coverage across Asia, Bates 141 can add muscle to 10AM’s growth and provide the network strength for our clients seeking regional coverage.”
In China, Hoong’s campaign for Bank of China has garnered more than 70 advertising awards, including Cannes Lions and Asia Pacific Media Awards. 10AM has since worked on China’s national TV network CCTV’s corporate campaign. 10AM is moving into design, music and content, and this has led to assignments, including composing ring tones for Sony Ericsson, packaging design for Creative Technology, movie production and curatorial duties for both regional and international shows. By 2010, 10AM will be actively involved in the Shanghai World Exposition.