International Cars & Motors Ltd has appointed Macaw Inc, the creative division and advertising outfit of INCL Group, as its creative agency. Macaw cracked the business proposal after going through multiple pitching processes. News Communications, the PR outfit of INCL Group, has been providing PR services to International Cars and Motors Ltd (ICML) for the last one and a half years.
Commenting on the win, Prashant Kumar, Director & CEO, INCL Group, said, “We have been providing International Cars & Motors Ltd with appropriate PR services that helped in enhancing their brand value. As we understand them and their brand requirements better, therefore, they vested faith in us for their creative needs as well.”
International Cars & Motors Ltd (ICML) is a venture of the Rs 5,000-crore Sonalika Group, with manufacturing units in Himachal Pradesh. The company is engaged in manufacturing multi utility vehicles and sports utility vehicles. It holds the capacity to produce 2,000 MUVs per month, which comes to 24,000 MUVs in a year.
ICML has launched its new version Rhino Rx, which is claimed to be at par with any luxury high-end car. It also adheres to Bharat Stage III emission norms. Deepak Mittal, Managing Director, ICML, said, “We have kept each detail in the focus, choosing the best material for design, styling. In order to facilitate our interior designing, we have also installed a new plant for plastic manufacturing ensuring no compromise on the quality.”
Our typical marketing budget is usually 10 per cent of the topline spend
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