Top Story


Home >> Advertising >> Article

International Cars & Motors Ltd assigns creative duties to Macaw Inc

Font Size   16
International Cars & Motors Ltd assigns creative duties to Macaw Inc

International Cars & Motors Ltd has appointed Macaw Inc, the creative division and advertising outfit of INCL Group, as its creative agency. Macaw cracked the business proposal after going through multiple pitching processes. News Communications, the PR outfit of INCL Group, has been providing PR services to International Cars and Motors Ltd (ICML) for the last one and a half years.

Commenting on the win, Prashant Kumar, Director & CEO, INCL Group, said, “We have been providing International Cars & Motors Ltd with appropriate PR services that helped in enhancing their brand value. As we understand them and their brand requirements better, therefore, they vested faith in us for their creative needs as well.”

International Cars & Motors Ltd (ICML) is a venture of the Rs 5,000-crore Sonalika Group, with manufacturing units in Himachal Pradesh. The company is engaged in manufacturing multi utility vehicles and sports utility vehicles. It holds the capacity to produce 2,000 MUVs per month, which comes to 24,000 MUVs in a year.

ICML has launched its new version Rhino Rx, which is claimed to be at par with any luxury high-end car. It also adheres to Bharat Stage III emission norms. Deepak Mittal, Managing Director, ICML, said, “We have kept each detail in the focus, choosing the best material for design, styling. In order to facilitate our interior designing, we have also installed a new plant for plastic manufacturing ensuring no compromise on the quality.”


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking