The Kolkata High Court on June 16 granted an interim injunction, restraining UTV News Ltd and UTV Global Broadcasting Ltd from continuing with an ad campaign they had come out with recently for business news channel Bloomberg UTV. The petition was filed against the group by HT Media Ltd, which alleged that the ads released by Bloomberg UTV bore a striking resemblance to the ads for the launch campaign for its business daily Mint in Kolkata and Chennai in 2009.
The court granted the injunction on a petition filed by HT Media Ltd against infringement of Intellectual Property Rights. Sandeep Bhushan, Chief Operating Officer, Mint, said, “If our intellectual rights are not respected, we will act against it. The HT group stands opposed to all such acts of infringement.”
Both the ads have a mix of English and Greek, drawing an analogy that suggests the complicated nature in which business news is often delivered. The ads imply that business news appear to the general public as a foreign language. Benoy Roychowdhury, Executive Director, HT Media Ltd, said, “Mint has been built on the premise of delivering clarity in business news. We have used various advertising approaches to convey this unique proposition over the last three years. The English and Greek creative used for the Kolkata and Chennai launch campaign of Mint was yet another effort in the same direction.”
The interim injunction of the High Court restricts “printing, publishing, circulating any advertisement containing Greek symbols or words with use of English words and clarity in business news in the manner as done by the petitioner.”
Earlier, prior to approaching the Kolkata High Court, HT Media had served a legal notice on Bloomberg UTV to stop the infringement of its Intellectual Property Rights. According to an HT source, in their interim reply Bloomberg UTV had denied any case of infringement of Intellectual Property Rights.
Bloomberg UTV was unavailable for comments at the time of filing this report.
Mint takes on Bloomberg UTV for ‘similar’ campaigns