Top Story


Home >> Advertising >> Article

InterGlobe seeks agency for its airline venture, IndiGo

Font Size   16
InterGlobe seeks agency for its airline venture, IndiGo

InterGlobe Enterprises has just announced plans to launch a private airline jointly with Rakesh Gangwal, former head of Air France and globally recognised for his management skills in the airline industry. While the low-cost airline, IndiGo, is likely to take to the skies in another six to eight months, the company has gone in for a pitch to select its ad agency.

“The account size is more than Rs 10 crore,” said Seema Luthra, VP, Strategy and Chief Marketing Officer, InterGlobe Enterprises. “As of now, Lowe, O&M, Dentsu are some of the agencies that have made presentations. The first shortlisting process is still on and a decision would be made by July-end.” Luthra added that the company was looking for a “smart agency that can effectively break the clutter” through effective branding solutions.

Luthra said that the launch would happen nationwide, covering all the major metros. The initial capital investment for the airline is around Rs 350-400 crore, she informed. .

On the launch plans, Rahul Bhatia, Managing Director, InterGlobe Enterprises, said, “IndiGo is positioned to fill the fast emerging need for reliable, efficient and economical air travel.”

Rakesh Gangwal, who has spent over 20 years in senior management positions at United Airlines, Air France and US Airways, said, “IndiGo will serve the nation's air travelers with superior customer service and provide great value for money.”

The announcement is keeping in line with InterGlobe's recent strategy to enter consumer segments with products and services that deliver value for money and comes on the back of its recent announcement of a joint venture with Accor to build the Ibis range of economy hotels in the subcontinent. In the initial phase, 25 hotels are expected to be put up over the next few years.


Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

The channel re-branded itself to verbalise what it stands for to its audience and partners

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

In the Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser India and Procter & Gamble retained its top three spots

Dentsu Webchutney has reprised its ‘The Racist Cover’ campaign this time with an interesting physical manifestation of the idea to demonstrate it in an innovative way

These five mobile ad campaigns enticed users to the point of immersion and led to brilliant ways for consumers to engage with the brands