Interface Communications to become stand-alone agency brand of IPG in Asia
It is a first by any reckoning. Interface Communications is set to become a pan regional agency network for IPG (Interpublic Group of Companies, Inc.) in Asia. This will be a stand-alone advertising agency network in the IPG group that is operational in India. The other agency networks under the IPG fold are FCB, Lowe, and McCann.
Interface Communications is also the first Indian agency brand to be taken to international markets by the parent organisation. Interface Communications will now have offices in Hongkong, Singapore and Taiwan, Malaysia, China besides India. The network will have over 400 professionals and is projecting billings of US$ 150 mn.
Commenting on the development Niteen Bhagwat, Executive Director, Interface Communications, India said, ”It is a matter of pride that an Indian agency and an Indian business model is being successfully adopted across the globe”. Interface Communications now works with blue chip clients like Armani, Henkel, Ajinomoto, Malaysia Telecom, British Airways and Blue Cross in several key markets.
With this development Interface Communications will be able to offer clients learning's and best possible practices across the region. Niteen Bhagwat further said “We are creating data bases and learning's across markets which will be very valuable to our clients in India and those who want to export to markets in the Asian region.”
Interface Communications will also be rolling out its ‘Model of One’, which assures clients a single bottom line and a common vision across all communications disciplines. Across markets Interface will support clients for their general advertising needs and also in the areas of PR, direct, design etc.
Interface Communications was founded in 1985 in New Delhi and is a Rs.100crore agency with 114 professionals across offices in New Delhi, Chennai, Bangalore and Mumbai.
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