Interface Communications has retained the Club Mahindra business. Club Mahindra had revised its creative duties recently, and following a multi-agency pitch, Interface Communications will continue handling the responsibilities of Club Mahindra. The size of the account could not be ascertained, but Club Mahindra spends in the region of Rs 8 crore on its advertising.
Sources in Club Mahindra have confirmed the development, however, officials from the agency could not be contacted at the time of filing the report.
Club Mahindra is part of Mahindra Group’s Mahindra Holidays and Resorts India Ltd.