Interface Communications has bagged the Rs 15 crore creative account of Grasim’s grey cement brands: Birla Plus, the cement with ‘Jaan’, and Birla Super, which is the leader in the markets it operates in. The agency will also handle Birla RMC, one of the largest ready-mix concrete (RMC) brands in the country.
Commenting on the win, Niteen Bhagwat, Executive Director, Interface Communications, said, “We are delighted to work with Birla Cements and it only confirms the value added solutions that we have provided to the other brand in the Birla stable – Birla White. Interface has always focused on delivering solutions and going beyond mere advertising.”
Confirming the appointment of Interface, Grasim’s spokesperson said, “Interface has demonstrated a great appreciation of our business and they have a deep understanding of architecture and construction materials ranging from cements to paints and air-conditioning. We hope to leverage this understanding and the unique consumer insights that Interface can bring to our brands. We are planning an aggressive growth strategy across all our brands and we see Interface as an ideal partner to work with us on Birla Plus and Birla Super.”
Interface Communications has recorded billings in excess of Rs 120 crore and has offices in Chennai, Mumbai and Delhi.