Interbrand India has appointed Ashoo Advani as Associate Director, Brand Strategy. Based out of Mumbai, Advani will work closely with Ashish Mishra, the company’s Managing Director, on the agency’s robust client roster.
Advani brings to the agency an experience of over a decade in brand communications and strategy development. His expertise pans largely around developing brand communication for new and existing brands. He has worked with leading brands, across categories ranging from automobile, retail, realty, among others. Besides, he has an experience of working on large-scale brands such as Asian Paints, Royal Challenge, Director's Special, Edelweiss Tokyo Life Insurance, CK Birla Group, Mahindra Two Wheelers, Tata Motors, etc.
Advani has joined Interbrand from Chlorophyll where he was the Senior Brand Planner. Prior to Chlorophyll, he was associated with Ogilvy & Mather, where he exclusively worked with Asian Paints and managed the development of communication for 22 product brands. He has also worked with Lowe.
Advani is an MBA from Asian Institute of Management, Manila, Philippines. He is also a guest faculty member for ‘Corporate and Product Branding’ at Xavier Institute of Communications. Advani is fond of biking, travelling and photography.
“Since my B-school days, brand valuation has been an area of interest. It is the ultimate metric for any brand and there is no organisation in the world that comes close to Interbrand in brand valuation expertise. I am excited about learning and using the global best practices of managing brands,” he said.
Mishra said, “The war for talent is accelerating and globally Interbrand’s people's skills are considered a benchmark. We want a select few who can do justice to our reputation; the ones who can be trusted with transformational value creation through brands and are valued for it too. For far too long, the brands and branding world in India have remained reconciled to the easy and interesting second half of expression. We want people capable of pulling back the conversation into the non-existent first half of strategic definition, both respectfully and profitably. I am happy and confident with Ashoo on board with us, can help make this happen.”