Top Story


Home >> Advertising >> Article

Interbrand appoints Global Chief Mktg Officer & Chief Mktg Officer, N America

Font Size   16
Interbrand appoints Global Chief Mktg Officer & Chief Mktg Officer, N America

Global brand consultancy Interbrand has appointed Graham Hales as Global Chief Marketing Officer, while Andrea Sullivan has been named Chief Marketing Officer of Interbrand North America.

Hales most recently served as Chief Executive Officer of Interbrand London, while Sullivan served as Executive Director of Client Services and was responsible for client services and marketing for Interbrand North America.

In their new roles, Hales and Sullivan will work closely to integrate marketing and business development initiatives to drive growth across Interbrand’s global network. Hales and Sullivan will work with regional managing directors to engage new clients, while deepening relationships with existing clients.

As Chief Executive Officer of Interbrand London for the past four years, Hales led key brand engagements with some of the firm’s most high-profile clients, including the BBC, British Airways and Samsung. Hales brings extensive global experience to his new role as Interbrand’s Global Chief Marketing Officer. He has helped to oversee the firm’s offices in Amsterdam and Mumbai and has also driven regional business development activity in the Middle East, Turkey and Scandinavia. Prior to serving as Interbrand London’s Chief Executive Officer, Hales was Interbrand’s Global Chief Communications Officer.

While serving as Executive Director of Client Services, Sullivan led the Client Services and Marketing team and co-founded Interbrand’s global Corporate Citizenship practice. Additionally, she played a pivotal role in developing and promoting Interbrand’s thought leadership on a global scale, having delivered interactive experiences with partners such as the ANA, Cannes, Deloitte, Guggenheim, Harvard, Lyons, MoMA, NYSE, the United Nations, World Business Forum and Yale. Sullivan was a founding member of G23, a consultancy comprising top female leadership from within the Omnicom network.

“It is a very exciting time in the history of Interbrand,” said Jez Frampton, Interbrand’s Global Chief Executive Officer. “The promotion of both Graham and Andrea marks the first time that the firm has had two leaders in place to strategically foster and activate a global vision of marketing, communication, and business development. Graham and Andrea have been proven leaders of the business for many years and I congratulate them both on the next chapter of their careers at Interbrand.”

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

Despite the economic slowdown, Star TV has managed to earn more than Rs 250 crores in advertising revenue from the India-Australia T20 series

Sorrell who is in India for WPP’s first-ever board meeting in the country, hints at more acquisitions and announces a second role for CVL Srinivas, CEO, South Asia, GroupM

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016