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Interactive infobooth Maverick launched at World Travel Market

27-November-2001
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Interactive infobooth Maverick launched at World Travel Market

Maverick, interactive infobooth was launched by Prof KV Thomas, Minister of Tourism of Kerala at the World Travel Market. Maverick provides interactive information on destinations and holiday options available using high-speed touch-screen technologies.

Maverick Interactive Infobooth is being brought to market by a British consortium led by London-based Strategic Business Associates Limited. According to the company's Chairman, Mr Edward Spencer, "Maverick is a revolutionary new product and medium for the worldwide tourism industry.

According to the company sources, the Maverick Interactives will be placed at select airports, department stores, restaurants and holiday outlets.

The consortium that will manufacture, maintain and market Maverick will include Strategic Business Associates, Datasound Laboratories Ltd. (DSL), e-Soft Ltd. (based in Hyderabad, India), QTS Europe, Stark Communications Pvt. Ltd. (based in Trivandrum, India) and Onyx Micro Solutions PLC.

According to Mr. Shaj Mohan, Managing Director, Strategic Business Associates "Maverick is a unique product that will deliver destination information and marketing at an amazing low cost. While the first Maverick will be set up in London, we have confirmations for setting up more such infobooths in the Middle East and Asia."

The entire development and marketing will be spearheaded by Mr Marc Callaway a Board Director of Strategic Business Associates. "We are delighted with the response from exhibitors at WTM and are aiming to have over 300 Maverick Infobooths across Europe, South Asia and the Middle East across the next 18 months," he said.

QTS Europe would undertake the networking of the Maverick across the world. The software would be developed by e-Soft Consulting whose Managing Director, Mr Rama Kanth observes that "we have kept it very easy to navigate through the Maverick. At a later stage, we will e-commerce enable the software so that online bookings and payments are possible."

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