Top Story


Home >> Advertising >> Article

Interactive infobooth Maverick launched at World Travel Market

Font Size   16
Interactive infobooth Maverick launched at World Travel Market

Maverick, interactive infobooth was launched by Prof KV Thomas, Minister of Tourism of Kerala at the World Travel Market. Maverick provides interactive information on destinations and holiday options available using high-speed touch-screen technologies.

Maverick Interactive Infobooth is being brought to market by a British consortium led by London-based Strategic Business Associates Limited. According to the company's Chairman, Mr Edward Spencer, "Maverick is a revolutionary new product and medium for the worldwide tourism industry.

According to the company sources, the Maverick Interactives will be placed at select airports, department stores, restaurants and holiday outlets.

The consortium that will manufacture, maintain and market Maverick will include Strategic Business Associates, Datasound Laboratories Ltd. (DSL), e-Soft Ltd. (based in Hyderabad, India), QTS Europe, Stark Communications Pvt. Ltd. (based in Trivandrum, India) and Onyx Micro Solutions PLC.

According to Mr. Shaj Mohan, Managing Director, Strategic Business Associates "Maverick is a unique product that will deliver destination information and marketing at an amazing low cost. While the first Maverick will be set up in London, we have confirmations for setting up more such infobooths in the Middle East and Asia."

The entire development and marketing will be spearheaded by Mr Marc Callaway a Board Director of Strategic Business Associates. "We are delighted with the response from exhibitors at WTM and are aiming to have over 300 Maverick Infobooths across Europe, South Asia and the Middle East across the next 18 months," he said.

QTS Europe would undertake the networking of the Maverick across the world. The software would be developed by e-Soft Consulting whose Managing Director, Mr Rama Kanth observes that "we have kept it very easy to navigate through the Maverick. At a later stage, we will e-commerce enable the software so that online bookings and payments are possible."


Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

The channel re-branded itself to verbalise what it stands for to its audience and partners

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

In the Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser India and Procter & Gamble retained its top three spots

Dentsu Webchutney has reprised its ‘The Racist Cover’ campaign this time with an interesting physical manifestation of the idea to demonstrate it in an innovative way

These five mobile ad campaigns enticed users to the point of immersion and led to brilliant ways for consumers to engage with the brands