Set up by Ratish Nair and some former Mediaturf hands, Mumbai-based digital marketing solutions company Interactive Avenues has been actively wooing clients since its inception in April 2006. And the results are showing. The company has bagged 30 clients in these four months, with a collective account size of Rs 30 crore. The clients’ roster has several impressive names – Wipro, HDFC Standard Life, General Motors, ICICI Bank, Travelguru, FutureBazaar, NIIT, WorldSpace, Indiaresortsurvey, Toyota, IDBI Capital, ITC Foods, Cadbury, CIOL, and Tata Indicom, among others.
Said Nair, CEO of Interactive Avenues, “We are really happy to bag a bunch of clients. We are doing digital marketing solutions for all our clients. We will be focussing on new businesses and greater revenues over the next eight months.”
He further said, “We believe the Internet is a marketplace today and not just a medium. Corporates are increasingly realising the power of the Internet to reach out to their audiences. Attraction, persuasion and retention of a user are the three cogs of any online marketing engine. We help provide all this to our clients in an effective and efficient manner, by making this interaction user friendly resulting in conversion and retention.”
Nair explained that for HDFC, the agency was handling their entire Internet activity, acquisition, branding, etc. “We have done the complete project for Chevrolet SRV, which includes making their complete website Srvchillzone.com. The online activity began just two days ago. For ICICI Bank, we are doing a lead generation activity for two divisions. For Wipro, we are working on a website project. We are building a specialised website. Travelguru is our first client. We are doing Internet marketing and search activity. On April 6, 2006, the first Internet campaign went live. For NIIT, we have done 2-3 Internet campaigns.”
“We did an AR Rahman Internet campaign for WorldSpace. The work included branding and lead generation activity for WorldSpace. Indiaresortsurvey is a travel information website. Our current focus is on search on the website. For Toyota, we recently did a promotional campaign for Corolla. For IDBI Capital, we have just inked a deal, so work is yet to begin. The work we are doing for ITC Foods involve the Internet, advertising and search. We are handling the media part of the Cadbury campaign. We recently did the online Ms Palampur campaign. For CIOl.com, Cyber Media’s IT site, we are handling the complete graphics and promoting their site by getting more users. For Tata Indicom we did a small Internet campaign,” said Nair, listing the work done by his agency.
Interactive Avenues has focused domain expertise in digital branding, prospect generation, search marketing and website usability and development. The company has skills in the mobile marketing space, going beyond basic SMS based marketing campaigns. Interactive Avenues has offices in Mumbai, Delhi and Bangalore.
Former Mediaturf hands set up Interactive Avenues for digital marketing solutions