Top Story


Home >> Advertising >> Article

Interact Vision, Delhi, bags communication duties of ICML’s Rhino MUV

Font Size   16
Interact Vision, Delhi, bags communication duties of ICML’s Rhino MUV

Interact Vision, Delhi, the second agency of Mudra, has bagged the communication duties for Rhino, a multi-utility vehicle (MUV) belonging to International Cars & Motors Ltd (ICML). ICML belongs to the Sonalika Group. The size of the business is in the region of Rs 8-10 crore.

Besides Interact Vision, the other divisions of Mudra Group – Primesite (OOH), Tribal DDB (interactive), OMS (media agency), Mudra PR and Kidstuff (promos and events) – will also partner in providing communication solutions to ICML.

Confirming the development, N N Murli, Chief Marketing In-charge, ICML, said, “We are looking at Interact Vision and other divisions of the Mudra group to help us develop the positioning for the brand. We are not just looking at creative solutions but also support towards other mediums of communication, be it outdoor, BTL and others.”

Ashish Upadhyaya, GM, Interact Vision, Delhi, said, “We are looking at providing total branding solutions to the client. We are still working on the positioning of the brand and given the vehicle category and performance, it will be done aptly though I can’t reveal anything further on this.”

He added, “The media mix would be judicious and will be guided by the need and priorities at any point of time.”


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO