Interact Vision, Delhi, the second agency of Mudra, has bagged the communication duties for Rhino, a multi-utility vehicle (MUV) belonging to International Cars & Motors Ltd (ICML). ICML belongs to the Sonalika Group. The size of the business is in the region of Rs 8-10 crore.
Besides Interact Vision, the other divisions of Mudra Group – Primesite (OOH), Tribal DDB (interactive), OMS (media agency), Mudra PR and Kidstuff (promos and events) – will also partner in providing communication solutions to ICML.
Confirming the development, N N Murli, Chief Marketing In-charge, ICML, said, “We are looking at Interact Vision and other divisions of the Mudra group to help us develop the positioning for the brand. We are not just looking at creative solutions but also support towards other mediums of communication, be it outdoor, BTL and others.”
Ashish Upadhyaya, GM, Interact Vision, Delhi, said, “We are looking at providing total branding solutions to the client. We are still working on the positioning of the brand and given the vehicle category and performance, it will be done aptly though I can’t reveal anything further on this.”
He added, “The media mix would be judicious and will be guided by the need and priorities at any point of time.”