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Intellect gets new VP and Head, Initiative Mumbai beefs up

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Intellect gets new VP and Head, Initiative Mumbai beefs up

Lintas Media Group has appointed Yogesh Shendye as Vice-President and Head of Intellect. Shendye replaces Julius Augustine who has moved on from the agency to pursue overseas opportunities. Shendye, currently Director - Marketing and New Business Development, TAM Media Research, assumes responsibility from April 1, 2007.

Another appointment is that of Anil Gulrajani, who comes from Reliance Industries and is joining as Business Director for Initiative Mumbai.

Augustine took over the role of Intellect Head in October 2006, in addition to his role as AVP-Strategy, Media Futures, when Premjeet Sodhi was moved to head Initiative.

Lynn de Souza, Director, Lintas Media Group, said, “There is a lot happening at Intellect right now – new projects we are working on and in the pipelines. I am looking forward to what Yogesh can do with Intellect.”

Shendye, who will be with TAM till March-end, is looking forward to his next assignment already. He said, “I have been with TAM and ORG MARG for over six years now. Research, as an area interests me a lot and a domain I want to work more in. At TAM, it was about time to move on and I wanted to move to something exciting, where I can work at the ground level. It had to be a big name and Intellect came as a great opportunity.”

“There are many projects at Intellect, some with other industry bodies as well and I’m looking forward to work on things that would get added in the system and change perceptions. I’m looking forward to the new role,” said Shendye.

Gulrajani joins Initiative Mumbai on March 1, 2007. He will report to Initiative Mumbai’s Vice-President, V S Mani. “There are lots of new businesses at Initiative Mumbai and Anil would be a good addition to the team,” said de Souza.


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