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Intel targets smaller markets to boost sales

19-January-2002
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Intel targets smaller markets to boost sales

Intel has proposes to lay greater emphasis on increasing its presence in smaller markets like Nagpur, Nasik, Jaipur, Indore and Chandigarh. Intel plans to invest 20 to 30 per cent of its incremental budget in these high-growth-potential markets. The new strategy would have a two-pronged focus — promotion and spreading computer awareness.

Intel announced this plan at the inauguration of Compex-2002, the annual four-day IT, communications and office automation exhibition organised by the Vidarbha Computer & Media Dealers' Welfare Association.

The expo has direct participation from leading IT industry majors such as Intel, Wipro, HP, Compaq, Samsung and Vintron, office automation and communication players such as Xerox, Panasonic and Accord. It has been organised at the sprawling Ladies Club lawns here occupying a space of around an acre of the lawns.

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