Top Story

e4m_logo.png

Home >> Advertising >> Article

Intel Corp’s investment arm invests in Tag Media Network

29-October-2007
Font Size   16
Share
Intel Corp’s investment arm invests in Tag Media Network

Intel Capital, the global investment arm of Intel Corporation, has invested in Tag Media Network, which operates India’s first in-store television network. Intel Capital’s funding will help accelerate Tag Media Network’s expansion, secure new staff and strengthen its sales and marketing initiatives.

According to Dan Ginsburg, CEO, Tag Media Network, since its launch a year ago, Tag Media Network had established itself as the first and largest retail television network in the country with a reach of over 10 million shoppers across 250 stores, and worked with well-known retail companies such as Spencer’s, Trinethra, Foodworld, and Trumart.

He said, “Intel Capital’s investment will allow us to quickly expand our store presence and provide innovative programming to consumers. We are especially pleased because as an investor, Intel Capital provides access to increased technological resources, which will help us maintain and enhance our leadership position in the in-store television field in India.”

Arvind Sodhani, President, Intel Capital, said, “The Indian in-store television market has grown exponentially in the last year, and Tag Media Network has been at the forefront of that expansion. This investment illustrates Intel Capital’s commitment to India and our ongoing interest in fostering growth.”

Recent statistics from Technopak Advisors estimate that modern trade would grow from 3 per cent of retail to 27 per cent by the year 2015 in India, reaching $239 billion in sales. Ginsburg added that Tag Media Network had formed an alliance with four major players in the modern trade industry, and was already the leading in-store retail television network in India in terms of viewership. “Tag Media Network hopes to expand its operations exponentially over the next financial year and by March 2008, to increase its reach to 30 million footfalls across 750 stores nationwide,” he said.

Bunty Peerbhoy, Chairman, MAA Group Holdings, and Vice Chairman, Tag Media Network, said, “Intel Capital’s investment in Tag Media Network enables us to keep moving our business ahead and continue our leadership in in-store television media. We are also excited about the valuable expertise that Intel can provide to the technology side of the business.”

According to Sudheer Kuppam, MD for India, Japan, Australasia and South-East Asia, Intel Capital, “Media and technology are converging more than ever and it is becoming a highly competitive space in India. We believe in-store television advertising is at an inflection point, with organised retail set to take off and hope that our investment will help Tag Media Network to capitalise on this growth opportunity.”

Tags

In this week's chillout, Gupta shares her weekend routine that not only helps her deal with the high stress of corporate life but also allows her to create some cherished memories. Read on…

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

Nikhil Kumar will report to Paritosh Srivastava, COO, Publicis India

On the back of resounding success of its maiden work for Motilal Oswal, Mullen Lintas has introduced a sequel in different settings; again, reinforcing the image of Motilal Oswal as ‘Experts in Equity...

Sony Ten 1 took over Star Sports 1 Hindi to lead the sports genre with three of its properties making it to the Top 5 Programs for BARC Week 46