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Insurance sector advertising in print up 26 pc in FY10: AdEx Analysis

31-May-2010
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Insurance sector advertising in print up 26 pc in FY10: AdEx Analysis

Insurance sector advertising in print grew by 26 per cent during FY 2009-10, as compared to FY 2008-09. LIC was among the top 10 brands of the insurance sector advertised in print during this period. High advertising share of insurance sector was seen in non-metro newspapers during FY10. More

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