Top Story

e4m_logo.png

Home >> Advertising >> Article

Instinctif Partners ties up with Bang In The Middle

22-July-2014
Font Size   16
Share
Instinctif Partners ties up with Bang In The Middle

Instinctif Partners, the leading international business communications consultancy, is delighted to announce that it has established a formal partnership with Bang In The Middle, a leading advertising agency headquartered in New Delhi and has opened an office in Bang In The Middle’s premises.

Bang In The Middle, which provides a range of strategic services to its blue-chip clients, additionally has offices in Kolkata, Kochi and Trivandrum as well as in New York and Chicago.

Instinctif Partners’ office in India will be headed by Nabanita Sircar, a partner with extensive media and public affairs experience, with support from Managing Partner, Mark Garraway and Senior Partner, Geoff Potter, both of whom know India well and have acted for a wide range of Indian corporates over the last 15 years.

Commenting on the partnership, Richard Nichols, Chief Executive said, “India is a key market for Instinctif.  We have been doing business there for some time and believe it is now appropriate to cement our presence in the country.  We very much look forward to working alongside our new colleagues at Bang In The Middle and to welcoming them into the Instinctif global partnership as we integrate our respective operations over the coming months.”

Prathap Suthan, Managing Partner of Bang In The Middle, said, “We are delighted to be working with Instinctif Partners who have identified India as a key part of its international network and is committed to a long-term presence in the country.  The respective strengths and client relationships of both companies will underpin the successful establishment of Instinctif in India and Bang In The Middle’s development internationally.”

Nabanita Sircar, Partner, Head India Operations said, “Instinctif Partners has a long-term commitment to India and with Bang In The Middle as partners we look forward to offer a wide range of strategic communication options to businesses. Our international offer would further facilitate business in and out of India.”

Naresh Gupta, Managing Partner of Bang in the Middle, said, “In last two years we have grown significantly as an organization. We have a remarkable portfolio of brands and services. Instinctif Partners and their expertise allows us to offer a more holistic communication approach to brands and corporates. Together we will be able to offer a far wider and holistic suite of services.”
 

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education