Top Story


Home >> Advertising >> Article

Instinctif Partners ties up with Bang In The Middle

Font Size   16
Instinctif Partners ties up with Bang In The Middle

Instinctif Partners, the leading international business communications consultancy, is delighted to announce that it has established a formal partnership with Bang In The Middle, a leading advertising agency headquartered in New Delhi and has opened an office in Bang In The Middle’s premises.

Bang In The Middle, which provides a range of strategic services to its blue-chip clients, additionally has offices in Kolkata, Kochi and Trivandrum as well as in New York and Chicago.

Instinctif Partners’ office in India will be headed by Nabanita Sircar, a partner with extensive media and public affairs experience, with support from Managing Partner, Mark Garraway and Senior Partner, Geoff Potter, both of whom know India well and have acted for a wide range of Indian corporates over the last 15 years.

Commenting on the partnership, Richard Nichols, Chief Executive said, “India is a key market for Instinctif.  We have been doing business there for some time and believe it is now appropriate to cement our presence in the country.  We very much look forward to working alongside our new colleagues at Bang In The Middle and to welcoming them into the Instinctif global partnership as we integrate our respective operations over the coming months.”

Prathap Suthan, Managing Partner of Bang In The Middle, said, “We are delighted to be working with Instinctif Partners who have identified India as a key part of its international network and is committed to a long-term presence in the country.  The respective strengths and client relationships of both companies will underpin the successful establishment of Instinctif in India and Bang In The Middle’s development internationally.”

Nabanita Sircar, Partner, Head India Operations said, “Instinctif Partners has a long-term commitment to India and with Bang In The Middle as partners we look forward to offer a wide range of strategic communication options to businesses. Our international offer would further facilitate business in and out of India.”

Naresh Gupta, Managing Partner of Bang in the Middle, said, “In last two years we have grown significantly as an organization. We have a remarkable portfolio of brands and services. Instinctif Partners and their expertise allows us to offer a more holistic communication approach to brands and corporates. Together we will be able to offer a far wider and holistic suite of services.”

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by