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Insight wins Torrent Energy and Cello media AOR, adds Rs 25 cr to annualised billings

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Insight wins Torrent Energy and Cello media AOR, adds Rs 25 cr to annualised billings

Insight, a Lintas Media Group agency, has been mandated this week to service two new businesses. Insight will now be responsible to plan, buy and service the media for Cello, a leading player in the writing instruments business, and Torrent Energy, a provider and facilitator for the Ahmedabad and Surat Electricity Boards. The combined billings for the two are pegged at Rs 25 crore.

While Torrent Energy will be unfurling a corporate and innovation benefit campaign to facilitate their partnership with the State Electricity boards in Gujarat, the campaign for Cello is aimed at ensuring that both its market leadership and product benefits continue to touch the customer.

Said Raj Gupta, President, Insight, "We are very happy that we are partnering these two companies in their march forward into the future. We feel Insight's promise to delve deeper for innovative solutions to touch the client's communication objectives through better planning and closer monitoring for ultimate success will effectively arm them in their marketing efforts."

Lynn de Souza, Director, Lintas Media Group, observed, "I am very happy that at Insight, we have been able to bag both Cello and Torrent Energy. I'm sure the team is raring to go and will do all they can to ensure that the brands are provided with the best insight to propel their business."

Lintas Media Group clients include Maruti Udyog, Bharat Petroleum, Bajaj Auto, ITC, UTI and Idea Cellular. Joining them now will be Torrent Energy and Cello.


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