With the prospects of regional advertising looking bright, Insight Brandcom has been launched in Assam to offer what it calls integrated media communication (IMC) services to regional brands and other national and international brands operating in the North Eastern region in the field of advertising, media and public relations.
With North East’s economy, particularly that of Assam’s looking up, a plethora of regional local brands are now becoming active. Local cement brands, private education players, health care services, and real estate have emerged as some of the big advertisers in the region recently. So far, these brands have been getting serviced by agencies based out of Kolkata, Delhi or Mumbai due to lack of existence of any professional advertising agency in this market. Insight Brandcom intends to tap these prospects and service them with quality work.
Speaking to exchange4media, Sunit Jain, Managing Director, Insight Brandcom, said, “We at Insight Brandcom believe in the magic of a ‘brand’. For a brand to be successful, it has to have a simple combination of magic and logic.”
Insight Brandcom intends to work as a communications resource agency for its clients rather than a mere advertising or PR or media agency. The agency, which became operational from December 1, 2011, is led by Sunit Jain and co-owned by ART Group. With over eight years of experience in handling on-ground events and activations and almost three years of driving innovation in the regional out of home space, ART Group is one of the biggest names in the North East for event management and outdoor services.
Insight Brandcom already has one client on board, JSB Infrastructures, and is in talks with some other clients.