Top Story

e4m_logo.png

Home >> Advertising >> Article

Innocean's Jeremy Craigen named grand jury president at ADFEST 2016

14-November-2015
Font Size   16
Share
Innocean's Jeremy Craigen named grand jury president at ADFEST 2016

ADFEST has announced that Jeremy Craigen, Global Chief Creative Officer at Innocean Worldwide in Seoul, will join ADFEST 2016 as Grand Jury President.

Craigen will oversee eight jury panels and 18 awards categories, and his creative leadership will play an important role in determining the winners of next year’s ADFEST Lotus Awards.  He will also preside over the panel of 8 Jury Presidents judging the Integrated Lotus, INNOVA Lotus, Lotus Roots, and the Grande for Humanity.

“For so many years I've watched ADFEST from afar but now it's a little closer to home, I can't wait to get under the skin of it. I am incredibly proud to be Grand Jury President and I will be pushing for work that has a real cultural influence in the region rather than just a nod to awards jurors wherever they come from,” says Craigen.

Craigen landed his first job in advertising in 1984, soon joining BMP DDB in London (which later became adam&eveDDB) as a copywriter. In 2003, he was appointed Executive Creative Director of DDB London – a role he held for almost 10 years, during which time DDB UK twice ranked as the most awarded agency in the world, according to the Gunn Report.

His next challenge was as global executive creative director for Volkswagen at DDB. In 25 years at DDB, Craigen won countless awards for clients including Budweiser, Sony, American Airlines, Harvey Nichols, Optrex, and of course Volkswagen. He embarked on his latest role at Innocean Worldwide in June 2015.

Jimmy Lam, President of ADFEST, says: “Jeremy is a leader who understands that creativity is good for business. He has guided some of the world’s most successful brands, and we’re delighted he is now on board to guide next year’s jurors as Grand Jury President at ADFEST 2016.”

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking