Innocean Worldwide, the in-house creative agency of Korea’s Hyundai Motor Corporation, is all set to complete its first year of presence in India. The agency, which was incorporated in India in November 2005, became operational December 5, 2005. It will be celebrating its first anniversary on December 7. Innocean Worldwide CEO, Jae Beom Park, would be in town to mark the occasion.
Recounting the journey over the past one year, Vivek Srivastava, Executive Director, Innocean Worldwide, said, “The last one year has been an interesting journey. It has been the success of collective initiative and enterprise that has enabled us to achieve a lot. First, we have been able to put together a team of bright minds who have come in with a well-known track record. We have been by and large able to retain most of our talent barring a few departures. Moreover, we have been able to work very closely yet objectively with our anchor client, Hyundai Motor, in an objective and professional manner to refresh the brand communication.”
Y K Choi, Managing Director, Innocean Worldwide, said, “As an organisation, we have the policy of building a global presence with local ethos and initiatives. Innocean in India is a perfect example of this. Being our first overseas venture outside Korea, we are happy with the progress made. We are now present in China, the UK, Poland, Germany, and very soon we will commence operations in Russia and Turkey, too.”
Meanwhile, to commemorate its first anniversary in India, the agency will be unveiling its global strategic planning model, the Insight Stimulator. The user-friendly tool is available to Innocean staff worldwide to analyse consumer and market trends and come up with strategic directions. It is rooted in the belief that cutting edge insight makes a brands connection and success enduring.
“The team from our headquarters is working closely with us, especially with Sujith Sudhakaran, Head of Brand Planning, in integrating this model into our regular working. There are weekend workshops being held to train our teams into this. Two of them are being done right now by a very senior resource from our HQ. A lot of effort has gone into validating this model in the Indian scenario. It is not something that has merely been transplanted from overseas. We intend using this as our key weapon,” Srivastava said.
Sharing his thoughts on working for a single client over the past one year, Srivastava said, “We don’t see Hyundai Motor as a single client, rather each model caters to a different segment hence, it is pretty much like handling many clients. Add to it the dynamism of the automobile market, it becomes a rather potent mix which excites all of us across the functional areas.”
Going forward, the agency will be opening its second office in India in one of the three remaining metros. Among other things, Innocean is also going to add database marketing, CRM and events to its portfolio of services, and efforts are underway to recruit specialists in these areas.
“Having built this capability set, we are looking at leveraging to the advantage of clients who are looking for a partner with an in-house mentality. It means an approach that takes ownership of the ideas and processes and works closely and uncomfortably proactively. We will be approaching clients with this philosophy,” Srivastava added.