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Inner Circle, Kolkata bags Tata Indicom, Emami Group’s realty venture, Sangbad Pratidin accounts

15-January-2007
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Inner Circle, Kolkata bags Tata Indicom, Emami Group’s realty venture, Sangbad Pratidin accounts

Inner Circle, Kolkata has begun the New Year on an optimistic note, bagging clients in diverse fields ranging from media to telecom and real estate. The first of these wins is that of the creative business for Tata Indicom, Eastern Circle (including Kolkata, rest of Bengal, Orissa, Bihar and Jharkhand). The business is estimated to be around Rs 1 crore in terms of capitalised billing. The new campaign will break in mid-February 2007. The incumbent agency was Response, Kolkata.

The agency has also bagged a slew of accounts in the real estate sector, including Diamond City South, a Rs 200-crore highrise project coming up in South Kolkata. The creative campaign is expected to break by April, 2007. Another account bagged by Inner Circle is that of the Orbit Group, the realty business of Emami Group. The agency has also been appointed to do the creative business for the Binayak Group. The Group has eight projects in the pipeline, including The Country Roads farm house complex.

Kolkata-based daily, Sangbad Pratidin, has moved its creative business from Response, Kolkata to Inner Circle. The agency had handled the launch campaign of ‘Rabibar’, the Sunday magazine from Sangbad Pratidin, which boasts of well-known film director Rituparno Ghosh as its Editor.

Elaborating on the new wins, Inner Circle’s Kanchan Datta said, “We have come a long way from being seen as a home grown agency. With these new wins, we have found a place in the agency map of the city and this gives us immense gratification.”

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