Kolkata-based creative agency Inner Circle has been assigned the creative duties for the The Economic Times Leaders’ Challenge Tour, a golf tournament for top CEOs of the country, which is by invitation only.
The golf tournament will be held in Mumbai, Delhi, Kolkata and Bangalore. The venue of the finals is yet to be decided, but is most likely to be held in either Mumbai or Delhi. Some celebrity golfers are also expected to take part at the event. The month-long tournament will tee-off in February-end 2007.
Meanwhile, Inner Circle will also handle the creative communication for Economic Times’ new property, ‘Knowledge Forum’, which is basically a senior management development programme and will also include programmes for CEOs. ‘Knowledge Forum’ has tied up with Dale Carnegie and Franklin Covey, wherein their knowledge will be made accessible through workshops organised under the ‘Knowledge Forum’ programme and will be held in Delhi, Mumbai, Bangalore and Kolkata.
This apart, the agency has also bagged the creative duties for The Times of India Matrimonial and Classified for the eastern region. The new creative campaign is expected to break by mid-February 2007.