Top Story

e4m_logo.png

Home >> Advertising >> Article

InMobi and NDTV India come together to bring native advertising on mobile

27-September-2014
Font Size   16
Share
InMobi and NDTV India come together to bring native advertising on mobile

InMobi and NDTV Convergence (NDTV) are jointly bringing the first fully native ad experience to mobile users in India. Together with InMobi, NDTV will now be able to offer a bouquet of innovative ad units native to its news content, thereby further re-inventing the user experience.
"NDTV has always believed in providing users with the most credible content across all platforms and ensuring the best user experience while consuming this content. This is another step towards further enhancing the experience by ensuring native in-stream ad formats, which will provide great value to

our advertisers in a non-intrusive environment. We are excited to partner with InMobi, the world's leading independent mobile advertising network to launch this offering," said Vikram Chandra, CEO, NDTV.
As premium publishers like NDTV continue to embrace Native Ads for mobile in a big way, the unique offering provides tangible benefits like five times the conversion rate and user engagement than standard display ads, higher ad viewership of up to 1.5 times more than banner ads and more importantly, a new-found trust for mobile ads, which are experienced as content and less
intrusive.

"InMobi Native Ads match the app experience entirely in terms of visual form and function, so that your brand's audience can enjoy a non-intrusive, engaging ad experience while using an app. We have witnessed a phenomenal increase in demand for Native ads worldwide. InMobi is thrilled to partner with NDTV to bring the Native Ad experience to India," said Atul Satija, Vice President - Revenue & Operations, InMobi.

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited