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Initiative strengthens leadership team

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Initiative strengthens leadership team

Initiative India has announced the appointment of Venkatraman Subramaniam and Vishnu Sharma as Senior Vice Presidents at the company.

Subramaniam will oversee investments and sports, and Sharma will be in charge of strategy and insights for all clients of the agency in Delhi.


“These key appointments will help take Initiative to a superior level of delivering business and media solutions for clients. I look forward to welcoming Venkat and Vishnu to the leadership team,” said Manas Mishra, newly appointed President of the agency.


Subramaniam is returning to Initiative, where he worked for almost a decade, after two shorts stints at Maxus and MPG.


Sharma joins from HT Media, where he was the National Head of Sales Strategy and Business Analytics. He has experience of more than a decade working with national brands such as Airtel, Hero Honda, LG, etc. at Group M and Madison.

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