Initiative bags four new accounts; combined account size at Rs 30 crore
Initiative has added four new businesses to its kitty in the last couple of weeks. The agency has signed on the businesses of Austrian Airlines, Wockhardt Ltd, USAid Project on TB Education – Revised National TB Control Programme (RNTCP), and Maharashtra Condom Promotion - a project of Hindustan Latex. Some of the wins come in the wake of multi-agency pitches.
Sudha Natrajan, Associate Director, Lintas Media Group, informed that the combined size of these businesses is in the region of Rs 25-30 crore.
Natrajan said, “'Wockhardt is an extremely interesting account for the Mumbai branch of Initiative to work on, because of their experience in doing exceedingly great work in the health category. We have had a highly successful ‘Bol Bindaas Bol’ campaign for condoms from ICICI USAID, which won us a Silver at the GoaFest last year, for best use of TV. We continue to win major health care businesses in the form of USAid RNTCP Project and the Maharashtra Condom Promotion.”
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions