Initiative has added four new businesses to its kitty in the last couple of weeks. The agency has signed on the businesses of Austrian Airlines, Wockhardt Ltd, USAid Project on TB Education – Revised National TB Control Programme (RNTCP), and Maharashtra Condom Promotion - a project of Hindustan Latex. Some of the wins come in the wake of multi-agency pitches.
Sudha Natrajan, Associate Director, Lintas Media Group, informed that the combined size of these businesses is in the region of Rs 25-30 crore.
Natrajan said, “'Wockhardt is an extremely interesting account for the Mumbai branch of Initiative to work on, because of their experience in doing exceedingly great work in the health category. We have had a highly successful ‘Bol Bindaas Bol’ campaign for condoms from ICICI USAID, which won us a Silver at the GoaFest last year, for best use of TV. We continue to win major health care businesses in the form of USAid RNTCP Project and the Maharashtra Condom Promotion.”