It is learnt from sources close to the development that ING Vysya Life Insurance (ING Life) is reviewing its creative duties. The size of the business could not be ascertained, though an earlier news report on ING Life puts the size to be approximately Rs 20 crore. Currently, the creative duties are being handled by Rediffusion Y&R.
ING Life had launched three television campaigns targeting Tamil Nadu, Andhra Pradesh and Karnataka at the start of this year. The aim of the campaign was to target the southern market.
In fact, in the recent months, insurance advertising has been really visible and one of the main reasons for this is that the first quarter of a year is seen as a critical time for those in the insurance business to target the pockets of their customers when they plan their finances, especially ahead of filing their IT returns.