Infosys BPO has announced a strategic alliance with TV 18 Group to launch Source 18. Source 18 will provide a full spectrum of services to media and entertainment companies globally. Source 18 will utilise the services of Tangerine Digital Entertainment, a company specialising in content re-purposing and media process outsourcing, for part execution of the contracts.
Source 18 offerings have already seen endorsements from the industry. National Geographic Channel International (NGCI), one of the leading and most respected international broadcasters, with an impressive line-up of globally relevant programming, has signed up for repurposing their archived and current content for the mobile platform.
Source 18 will offer services in enabling content for digital media including digital archiving and meta-tagging, re-purposing content, work flow charting, ideation, reediting, transcoding, quality control, as well as media process outsourcing which shall include promo production, traffic management, uplinking and inventory management.
The services would also offer Analytics, Finance and Accounting services, Order Management, Rights Management, HR and other outsourcing services.
With its global delivery capabilities, technological know-how and process understanding, Infosys BPO will provide the initiative the much-needed process and technological support, while TV 18 would bring in domain knowledge and expertise to the alliance. Media companies around the world have gone through significant transformation with new forms of media gaining superiority.
“We believe this strategic alliance is a great symbiosis of competencies of two great organisations -- Infosys BPO and TV 18. We expect media and entertainment to be a key growth driver for us. This partnership with TV18 is a significant step in that direction as we together cater to the tremendous opportunities in the media and entertainment industry,” said Amitabh Chaudhry, CEO and MD, Infosys BPO Limited.
Haresh Chawla, Group CEO, TV 18, added, “Source 18 will be a key part of our strategy to address all aspects of the media value chain. We believe that as a full-play entity, process outsourcing, media re-purposing and production services are key focus areas for us. With Source 18, we combine the technological, process and management know-how of Infosys BPO with the domain knowledge of the TV 18 Group, and this will be a market-making alliance.”
Puneet Johar, Founder, Tangerine Digital Entertainment, said, “Proliferation of content across formats and platforms is the new media reality. We believe that Source 18 will be an ideal partner to content owners as we together negotiate the exciting space of digital entertainment.”
With the global media and entertainment industry growing to almost $2 trillion by 2008 and proliferation of content in multiple formats across media platforms, there is a sizeable business opportunity emerging in the media outsourcing market. Globally, major content owners are focussing on creating strong content after-markets and generate revenue through multiple platform delivery. This will allow broadcasters and content owners significant incremental revenue upside and reduced costs.