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Infomedia brings leading gadget magazine 'T3' to India

08-December-2006
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Infomedia brings leading gadget magazine 'T3' to India

Infomedia India has launched 'T3', an international gadget magazine in India. The Indian edition of 'T3' is published under a licensing arrangement with Future Publishing, UK's special interest publishers, and is the 23rd international edition of 'T3'. A monthly title, 'T3' has been priced at Rs 100.

'T3', or 'Tomorrow's Technology Today', is aimed at early adopters and keeping gadget-aware audiences abreast with the latest and greatest in the gadget universe. It uses stunning photography and a powerful blend of news, reviews and features to bring readers up to scratch with the fast paced world of consumer technology. Covering areas like lifestyle, consumer products, cars, hi-fi, mobile, video gaming products and leisure products, it has everything that a man would want to know about gadgets but didn't know whom to ask.

The cover story of the first issue, 'Gadgets 2.0', focuses on the new generation of gadgets taking over the world. The story covers the entire spectrum of digital entertainment devices from the Sony PS3 to Toshiba HD DVD player to the Sony Ericsson W950 mobile phone. Other sections include an exclusive sneak peek at the Nokia N95 and the Asus Lamborghini Laptop, over 30 pages of gadget reviews and an entire section on home entertainment media.

To bring in a glamour element, popular model Deepika Padukone would be the cover girl of the first Indian edition of 'T3'. Moreover, the issue also features an interview with Shah Rukh Khan, a self-confessed gadget lover, and film director Farhan Akhtar on their favourite gadgets.

Prakash Iyer, MD, Infomedia India, said, "It gives me immense pleasure in launching the first edition of the world's best gadget magazine in India. Our main objective to launch the magazine is to convey to the gadget crazy community that here is a magazine that is celebrating their passion."

Nishant Padhiar is the Editor of 'T3'. He has closely tracked the gadget world for more than a decade now. He has been the editor of one of India's leading hi-fi magazine 'AV Max' since its inception. His passion for technology has enabled him to build 'AV Max' into one of the most successful brands in the technology world.

Padhiar said, "With increasingly high disposable incomes and the start-ups of new concept tech stores, the consumer electronic industry is booming. We feel it is the right time to educate the consumer and 'T3' will provide all the information needed to do so."

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