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Infinity's arm Rurali lends rural muscle to brands

Infinity's arm Rurali lends rural muscle to brands

Author | Pallavi Goorha | Monday, Jun 25,2007 11:30 AM

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Infinity's arm Rurali lends rural muscle to brands

Ever since its launch around four months back, Infinity’s rural arm Rurali has been engaged in providing the touch and feel experience to end users and influencers through a virtual demonstration targeting the rural areas.

Infinity Director, Rural Rajesh Amla, said, “The reason we launched this vertical was that our clients had their presence in rural India, but we were lacking in that area. So we decided to launch this vertical after a lot of research on rural demography and topography.”

“Our two major rural clients are Nokia and JCB. We are doing lot of rural activities for Nokia. We are doing a campaign for Nokia in Jharkhand, Bihar, West Bengal, Meghalaya, Sikkim, Darjeeling and Eastern UP to make people aware of Nokia handsets. We are doing road shows in 110 towns using a mobile van. We are doing skits in various languages like Bengali and Assamese. JCB is one of the top construction companies. We are doing a massive campaign to explain about genuine machinery parts to people in rural areas,” Amla added.

He further said, “Rurali would create sufficient excitement amongst the target audience, which would help in generating proper brand visibility across the minds and thoughts of the masses. We currently have 20 people working under in vertical.”

“The most important thing in rural areas is the feedback and controlling mechanism. We have plans of opening offices in Hyderabad,

Ahmedabad and Mumbai in six months’ time. We already have full-fledged offices in Kolkata and Bangalore. We are going to focus on concentrated clients,” added Amla.

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