Infectious has been signed on as the communications partner for Aegon Religare Life Insurance (ARLI). Infectious will be responsible for the all their marketing and communication requirements.
ARLI has launched an exclusive online term plan, iTerm Plan. In 2014, the Indian Insurance Awards, honoured it as the ‘E-Business Leader’, for the second year in a row, under the category of Overall Insurance Industry Awards. ARLI believes in developing path-breaking communication that further strengthens its stand as a thought leader. The famous Kum Insurance Lene Ki Bimari (KILB) was the launch campaign of ARLI that won a Bronze Abby for Integrated Advertising in Financial Services as well as a Gold Outdoor Advertising Award for Outdoor media plan of the year in the local category.
Says Yateesh Srivastava, Chief Operating Officer, ARLI; “We have always believed in being refreshingly different in our communication. With Infectious on board, we hope to build our brand effectively.”
Says Ramanuj Shastry, Co-founder & Director, Infectious, “Educating people about the importance of insurance is a critical task in a severely under-insured nation like ours. We are honoured to partner Aegon Religare in this important journey.”
Adds Nisha Singhania, Co-founder & Director, Infectious, “We are delighted to be given the mandate for Aegon Religare. They have done some differentiated work in the past, and we look forward to creating some truly infectious work for them.”
Infectious is an independent agency, started last year by Ramanuj Shastry and Nisha Singhania. Some of their clients are Elkoha, Pinnacle, HCL, DNA, Camlin and Braces & Smiles.