plans to combine online, offline service to up revenues plans to combine online, offline service to up revenues

Author | NULL | Monday, Jan 01,1900 9:10 AM

A- plans to combine online, offline service to up revenues is planning to combine online offerings and offline services to cope with a severe revenue crunch in the dotcom industry. According to the company, large number of their customers are offline service users. So, keeping this in mind, it is exploring some new business areas which has some annuity element to it. had cut 35 per cent of workforce in a second round of layoffs to prune losses. The latest job cuts involved about 60 employees and follow the layoff of about 50 staff two months ago.

The portal now employs 120 people and the latest staff cuts will be 's last job reduction hit across all activities, including content and technology.

STAR Network, an arm of News Corporation, hiked its stake in to nearly 100 per cent from the 37 per cent it had acquired last year.

Industry observers say STAR plans to unveil a combined television and internet package for advertisers through the acquisition of .

The portal, a brainchild of the closely held Bangalore-based Microland group, targets the 15-30 age group through its 35 channels and plans to build several services offered or negotiated over the Internet.

The company is working towards positioning the portal as a media, entertainment and commerce powerhouse. To combine online and offline services, it has recently launched Indya Tickets which is a paid-for service with a high convenience value.

The Indya Tickets service, which covers movie tickets, theatre and drama, sporting events, music and entertainment shows, allows customers to buy tickets over telephone, internet and special kiosks located at petrol pumps and other venues.

The service has initially been launched in five cities -- New Delhi, Mumbai, Bangalore, Hyderabad and Pune.

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