It is time again to celebrate media initiatives. EMVIES, the media awards instituted by the Bombay Ad Club, will be held on June 22, 2006.
Before commencing action around the awards, the Ad Club has organised a pre-judging cocktail, inviting professionals from the industry to given their opinions on the awards and the judging process. “We received a very positive feedback from these industry leaders and they commended the Ad Club for being able to put together such an event for the media,” informed Ad Club’s Bipin Pandit.
Pandit went down memory lane on the inception of the EMVIES and where it stands today. He said, “Like some of the other standalone properties we’ve today, EMVIES was one of the awards that we had given out at the Indian Advertising Festival that we had organised in 2001.”
Some of the other properties that were part of this festival that was spread over three days were MAD Quiz, Effies and INS Think Print. Of these, franchises like MAD Quiz and Effies are independent events today. “It was the conviction of the organisers then that these should be independent events, and today in hindsight, when we look at the overall media scene, they’ve been proven right – each of these properties are individual industry events that professionals look forward to.”
Speaking on the EMVIES, Pandit observed that the event had grown in stature with every passing year since its inception in 2002. One parameter to show this was the number of entries, which have grown from 70 to 124 to 200-plus to over 350 in 2005. “And we expect 2006 to be even better,” said Pandit, adding, “EMVIES has attracted respect and interest with every passing year and we have seen literally the property grow.”
The Bombay Ad Club got another indication of the fact that the award is on the right track at the pre-judging cocktail when known names of the industry reiterated their faith in the judging process and the EMVIES itself.
Some of the people present at the event included TME’s Anupriya Acharya, Starcom’s Ravi Kiran, MediaCom’s Jasmin Sohrabji, Madison Media’s Punitha Arumugam, TAM’s L V Krishnan, Lodestar’s Shashi Sinha, MindShare’s Vikram Sakhuja, Media e2e’s Ajit Varghese and P9 Integrated’s Navin Shah.