Industry biggies to mull over Pitch Madison Media Advtg Outlook

Industry biggies to mull over Pitch Madison Media Advtg Outlook

Author | exchange4media News Service | Wednesday, Feb 23,2011 7:22 AM

Industry biggies to mull over Pitch Madison Media Advtg Outlook

Marketing, media and advertising industry biggies will deliberate on the findings of Pitch Madison Media Advertising Outlook 2011 in New Delhi on February 25, to set a new tone for growth of the Indian media industry.

Pitch, India’s leading marketing magazine from the exchange4media Group, brings out the annual Pitch Madison Media Advertising Outlook. The special report, in its eighth year now, tracks and analyses how and where advertising monies were spent the previous year and projects future growth. The special report aims at understanding the challenges and opportunities that lie ahead for marketers and various media vehicles – print, TV, radio, OOH, the Internet and cinema.

Bringing his perspective on the latest Pitch Madison Media Advertising Outlook to be unveiled on February 25, Sam Balsara, Chairman and Managing Director, Madison World, said that the year 2010 had brought back confidence across mediums. “The year 2010 has indeed been a sunshine year for Indian media, a year that made Indian media forget the dark and cloudy months in 2008-09, when advertising market took a beating, and the Government had to come to the rescue of even this sector – thanks to advertising from ministries hawking Government schemes,” Balsara said.

In his theme address, Balsara will highlight the key findings of Pitch Madison Media Advertising Outlook 2011 and will discuss the factors that decide the bullish outlook for growth of media this year. Punitha Arumugam, CEO, Madison Media Group and CR Mallikarjundas, COO, Madison Media Infinity, will bring their insight on the process and research methodology for the Pitch Madison Media Advertising Outlook.

In his special address, Sanjay Gupta, CEO, Jagran Group, will reflect on the recovery of the print medium and its expectations from the future.

Rajat Sharma, Chairman and Editor-in-Chief, India TV will focus on how TV media, especially TV channels, are reinventing to meet changing audience expectations and advertiser needs.

The CMOs on the forum will highlight how they expect different mediums to help them execute their desired communication plan. As innovations and customised solution become the order of the day, marketers will also suggest how different mediums should evolve their respective ad formats to become more effective in their communication.

Mohit Beotra, Head - Brand & Media, Bharti Airtel, India & South Asia, will bring forth his insights on changing media behaviour of consumers and marketers’ expectations from the evolving nature of all media platforms.

A panel discussion of top media CEOs will deliberate on the ‘Future of Media’. The panel will explore what dimensions can be added to traditional media like TV and press, and how opportunities on the new media platforms like digital and mobile can be used to provide more engaging platforms to the marketers.

The panel, including seasoned media professionals – CVL Srinivas, MD, LiquidThread APAC & Chairman, Starcom MediaVest Group, India; Joy Chakraborty, Chief Revenue Officer, ZEEL, COO, Niche Channels, Zee Entertainment Enterprises; Maheshwer Peri, Publisher, Outlook; Raj Nayak, Founder & CEO, Aidem; Jayant M Mathew, Executive Editor, Malayala Manorama Group – will deliberate on the report in the post-lunch session and explore the key factors that will influence the growth and overall future of Indian media.

Besides the growth report of different mediums of media in terms of revenue and forms, the Pitch Madison Media Advertising Outlook also carries growth projections for different mediums. The data from this unique survey is oft quoted in media, pitch presentations, and even IPO documents filed by media companies.


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