The advertising world is abuzz about O&M winning Indian advertising its first 'Pencil' at the One Show 2002 to be held in the US. Though the One Show is scheduled for May 10 and there is no official confirmation of the fact, the local ad fraternity seems to be sure that the agency will come out a definite winner.
According to sources, the talk is doing the rounds that O&M will win a 'Pencil' for its 'Second-hand smoke kills' campaign for the Cancer Patients Aid Association (CPAA). This would be the first time that an Indian agency lands an award at the One Show if O&M were to win.
Though agencies have managed to reach the final nomination list earlier, nobody ever managed to bring back a 'Pencil'.
The five Indian agencies to have made it to the final nominations of One Show this year include O&M with five entries, Leo Burnett with two, while RMG David, Ambience D'Arcy and Quadrant Communications have one entry each. In all 10 pieces of Indian creativity have been recognised for the ceremony.
Source: Business Standard