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IndusInd employs Vyas Gianetti for image makeover

01-June-2004
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IndusInd employs Vyas Gianetti for image makeover

After a month-old four-agency pitch, Vyas Gianetti has bagged the corporate identity campaign for IndusInd Bank. The image makeover is a natural consequence of the company’s accentuated focus on the retail market. However, the current alignment doesn’t change IndusInd’s commitment with Interface. Suresh Pai, Executive Vice President, IndusInd confirmed the development and stated, “What we are basically doing with Vyas Gianetti is a rebranding exercise. While I cannot divulge details about the competing agencies or the launch date of the new campaign, I can share with you, the aspects which attracted us to Gianetti in the first place. Firstly, they are experts in their arena, with considerable time and experience within the field and a sharp focus on deliverables. We are also pleased with the kind of work that they have done for the Aditya Birla Group, which instilled our confidence in their work. We believe that we are on common ground, as far as the objectives of this campaign go, which should yield to some noteworthy creative output.”

Meanwhile Atul Hegde, Office Head, Vyas Giannetti Creative, stated, “It’s an important development as far as Gianetti is concerned. After taking on the corporate campaign for the Aditya Birla Group, we are embarking on another such initiative with IndusInd. They have been keeping a track of all the work that‘s been produced by Gianetti in the past and they seem reasonably pleased with our efforts. We have every reason to think that this campaign will be a success.”

IndusInd Bank is one of India’s leading private sector banks offering a wide array of services in the retail and corporate segments. Conceptualised by SP Hinduja, Chairman, Hinduja Group, who serves as IndusInd's Global co-ordinator, the bank is a unique broad-based global economic platform founded in 1993 to mobilise the resources of overseas and resident Indian businessmen and professionals. The first commercial bank in the private sector, IndusInd Bank Ltd. (IBL), was launched in 1994 with a capital base of Rs 100 crore.

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