Top Story


Home >> Advertising >> Article

IndusInd Bank assigns creative duties to O&M

Font Size   16
IndusInd Bank assigns creative duties to O&M

O&M has bagged the creative duties of IndusInd Bank following a multi-agency pitch. The agencies in the fray included JWT, Rediffusion Y&R, Saatchi & Saatchi and Mudra. RK Swamy BBDO is the incumbent agency. It is learnt that IndusInd Bank plans to spend close to Rs 40 crore in the coming financial year on advertising and other visibility initiatives.

Speaking on the Bank’s brand building plans, Romesh Sobti, MD & CEO, IndusInd Bank, said, “The Bank has focused on its brand building programme since last year. This financial year, the branding initiatives will gather momentum and we wanted some fresh thinking on the brand. I’m extremely pleased to announce our association with Ogilvy & Mather and I’m sure they will help us take our brand to newer heights.”

Commenting on the win, Piyush Pandey, Chairman, O&M India, said, “We are really excited about working with IndusInd Bank and are all geared up to reposition the brand and do some path-breaking work. It will surely be a challenging task, but we are all excited about the new mandate of transforming the Bank’s image into a young, dynamic and responsive brand.”

Since the new management took charge two years ago, IndusInd Bank has shown a robust turnaround and emerged as a much stronger private sector bank. Significant changes in the branding and image of the Bank have taken place during the last two years. Now that growth is apace, it will also undertake a major change in its image so as to emerge as a young, energetic and responsive bank.

Meanwhile, IndusInd Bank has lined up a slew of branding activities in the coming year as it seeks to capture a greater share of the customers’ mindspace. The Bank currently has its advertising campaign on air, which features Omi Vaidya and Shruti Seth. Directed by Imtiaz Ali, the three-ad series talks about three service propositions of Online Payments, Mobile Alerts and Ready2Use Savings Account kit.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...