Indiatimes.com has been awarded the P C Quest Users’ Choice Award as the most preferred news site. The result was based on a nationwide survey of respondents by IMRB in 11 cities that comprise 85 per cent of net users. There were 37 categories under which the selections were made. The questions were open-ended which resulted in more than 50 portals being mentioned.
Indiatimes news is aimed at the youth. The portal attempted to re-package the content to make it user-friendly with comprehensive entertainment packages comprising the best of Bollywood, celebrities, cricket, features, lifestyle articles among others.
Interactive elements such as celebrity chats also focus on topical issues to provide a complete experience. The package of news, interactivity and entertainment is what makes the site a cut above the rest.
The site is also a window to access popular print properties such as Filmfare.com, Femina.com, economictimes.com, timesofindia.com and ETinvest.com.
At the same time the content is not a mere replica of the print editions, with emphaisis on value-additions. Other features include shopping, auctions, message boards, clubs, and messenger.