Indiatimes launched an aggressive reward scheme for its shoppers. The promotion titled as ‘Free Mein 01’ entitles consumers for a free 01 Deodorant valued at Rs 175, on shopping at Indiatimes for any of the products across categories — Music, Movies, Apparel, Gifts, Flowers, Lifestyle, personal care and more.
According to Vibha Desai, executive director Ogilvy & Mather Advertising, “As a consumer, it’s a great value. As a marketer/advertising person, I would really wonder how the economies would work out”.
Rajesh Sawhney, chief operating officer, indiatimes.com in reply to this says that “The economies of such promotions work out well for our clients and us. Indiatimes is a strong media platform, which gives advertisers and marketers a unique opportunity to showcase their new product offerings to the rapidly increasing upwardly mobile and Internet shopping audience”.
Nitin Jain, associate vice-president & media services director, HTA opined that “From a value equation, it’s a good deal.” “If a consumer requires a deospray, then it’s a great offer. However, if he does not have a need for the deospray, it’s a bump deal.”
Indiatimes.com has witnessed a sudden frenzy amongst online shoppers with sales increasing by over 500% within a week of the launch.
Indiatimes shopping which was launched early this year, has already captured a substantial consumer mind share by initiating a number of unique activities such as selling Alphonso mangoes, Feng Shui rakhees and celebrating key festivals such as Valentine’s Day, Father’s Day, Friendship Day and more.