India’s leading web portal Indiatimes.com and IT gaint IBM have synergised their businesses to launch an E-business Resource Center. The centre aims to cater the basic information needs of top IT management executives. In short, it will help them formulate “e-business policies” and make “buying decisions”.
Besides being a ready-reckoner on the “hows and whys of e-business”, the Resource Center will help companies understand various aspects of e-business.
Focusing broadly on e-business infrastructure, e- business solution, enterprise software, network security and Internet banking, it will be a one-stop source for everything and anything on these areas: news and features, case studies, white papers, help, tutorials and events.
Along with the rich content, interactive elements such as celebrity chats and discussion forums focusing on topical issues will provide users with a one-to-one on real-life experiences.
The resource center gains a win-win edge from its twin advantage: One, readymade internet infrastructure, content background, massive customer base and a clear brand identity of The Times of India and Economic Times; Two, an unquestioned technical stronghold of partner companies IBM, Citrix Frost & Sullivan, and Network Associates.
For the partner companies, the center is a platform to expand their customer base by providing business inputs to meet the information needs of prospective customers. As well as connecting to their existing customers.
According to the industry sources the partnership will be a sure success. As the resource centre will help companies speed up e-business development by providing them with information tools that will enable them to compete in the rapidly expanding business marketplace.”