Top Story


Home >> Advertising >> Article

Indians find advertising very useful and entertaining: Survey

Font Size   16
Indians find advertising very useful and entertaining: Survey

A global survey across 50 countries has shown that Indian advertisers have a lot to be proud of. Indians by and large look upon advertising much more favourably and find it more useful, productive and entertaining than their global counterparts.

What’s more interesting and exciting for the Indian advertising fraternity is that Indian consumers are a lot more favourable to advertising than global consumers. Whilst 68 per cent of global consumers feel advertising stimulates competition, leading to lower prices, 81 per cent of Indians feel the same. Again, 86 per cent of Indians feel that advertising helps them make a more informed decision, vis-à-vis only 67 per cent of global consumers who feel so. 87 per cent of Indians also feel that advertising is entertaining and gets their attention, whereas only 66 per cent of the global consumers believe so.

This clearly endorses the quality and creativity of Indian advertising. A vast majority of Indians feel that advertising contributes to the growth of the economy and helps create jobs. Eight out of 10 Indians believe advertising provides useful information on important societal issues like safety and health. And eight out of 10 Indians believe advertising lowers the price they pay for watching TV, reading newspapers and listening to radio and other media. This is obvious from the fact that Indians pay comparatively much less to watch cable TV and on newspaper prices than anywhere else in the world.

Nearly nine out of 10 Indians also believe advertising helps fund sporting events, art exhibitions and cultural events.

The above findings are based on an online global survey commissioned by The World Federation of Advertisers on Trust in Advertising that was conducted by AC Nielsen in an online survey of 25,420 respondents spread across 50 countries.

(Issued by the Indian Society of Advertisers and Advertising Agencies Association of India.)


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...