Top Story

e4m_logo.png

Home >> Advertising >> Article

Indian Web sites troubled by high response time

04-December-2000
Font Size   16
Share
Indian Web sites troubled by high response time

The average time from click to response of the top 25 Web sites in India has been found to be a dismal 44 seconds compared to below eight seconds by top global Web sites according to a study.

Network security and high cost of managing in wide area networks (WANs) were the other major areas of concern among CIOs, according to a survey conducted by HCL Comnet on 714 top Indian corporates. All organisations participating in the survey had at least five offices, back end automation (ERP) and an e-strategy in place. The organisation include large corporates, dotcoms, ISPs and e-business players.

The difference in performance time for the top ten Web sites is 23 per cent. It has been found that, out of the total response time, 65 per cent is used for data transfer and 31 per cent is taken for redirecting and re-transmitting. The main reason for delay in response is due to inappropriate use of graphics and images.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends