Top Story


Home >> Advertising >> Article

Indian Premier League's 'Official Partnership' status up for grabs

Font Size   16
Indian Premier League's 'Official Partnership' status up for grabs

Board of Control for Cricket in India (BCCI) has invited bids from companies to offer ‘Official Partnership’ status for the two remaining slots of the Indian Premier League (IPL) seasons of 2011 and 2012, according to reliable sources.

It is an opportunity for the companies to get the maximum eyeballs and other marketing benefits at every IPL match during the seasons. Sources have also informed that both Indian and international corporate entities can participate in the bid.

Currently, four out of six available slots for partnership have already been grabbed by Hero Honda, Citi, Karbon Mobiles and Vodafone.

The invitation to the tender can be acquired from the IPL office, Cricket Centre, Wankhede Stadium, Mumbai.



Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign