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Indian Cricket League’s Mumbai Champs to be sponsored by Dabur Glucose

11-March-2008
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Indian Cricket League’s Mumbai Champs to be sponsored by Dabur Glucose

After having roped in Edelweiss Capital as the title sponsor of the Indian Cricket League (ICL) tournament, it is now the turn of the participating teams to get their sponsors. Team Mumbai has found its sponsor in Dabur Glucose, which is also the ‘energy partner’ of the ICL tournament, which kicked off on March 9, 2008.

V S Sitaram, Executive Director-Consumer Care Division, Dabur India Ltd, said, “We are delighted to join hands with ICL as both the ‘energy partner’ for the tournament and the sponsor of the Mumbai Team. Glucose is a ready source of energy to fight tiredness, and so, a perfect partner for a high-paced pulsating tournament as the ICL T20 Championship, and an energetic team like Mumbai Champs. We feel this association would help us build a better connect with the cricket-loving population across India, and further strengthen Dabur Glucose’s association with sports and sport events.”

As part of the partnership with ICL, Dabur Glucose will also felicitate players with ‘Dabur Glucose Most Energetic Player of the Match’ and ‘Dabur Glucose Most Energetic Player of the Tournament’ Awards.

“Cricket is a national obsession in India. The passion with which the sport is played and the new-age 20-20 format that has caught the imagination of Indians is very compelling. We believe that Dabur Glucose’s partnership with energetic players like Brian Lara and a team like Mumbai Champs would take cricket’s popularity to a new high,” Sitaram added.

Held between March 9 and April 8, the tournament will have 30 days of non-stop cricket, which would be held across three cities – Hyderabad, Chandigarh and Gurgaon. In all, 34 matches would be played. The Mumbai Champs is led by West Indian batsman Brain Lara as captain.

Also read:

Indian Cricket League announces Edelweiss Capital as title sponsor

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.