Indian creatives have dominated OpenAd.net’s recent
pitch held especially for those working in Asia. The
challenge was to come up with a multi-media idea to
promote a shopping mall, with emphasis on the shopping
experience for families and women. Three of the four
top spots went to creatives from India, with the
runner-up coming from Singapore in a contest that
produced work of the very highest calibre.
All the entries can be seen and bought now in OpenAd’s
idea galleries online at www.openad.net in the
“Restaurants, bars and retail” section.
The winning team were copywriter Sachit Sadanandan and
art director Sumanth Mani from Bangalore, whose
“Famous Families” idea picked up $ 500 award money.
Sachit and Sumanth teamed up together two years ago
when they were at Asymmetric Advertising and currently
work at Alaknanda Advertising. Sachit said he was
delighted to win and was not surprised by India’s
strong showing in the competition: “India is one of
the fastest-growing places in the world in advertising
terms and we’re just as creative here as other
countries, if not more so.”
In second place was “Close Enough” by Eugene Seah from
Singapore, whose commended idea was “close enough”. He
was also a runner-up for OpenAd.net’s “corporate
mailing” generic pitch competition earlier in the
Joint third places went to Ankit Garg and Chetan
Jagtap for “24 hours are not enough” and Sarthak
Satapathy for “Inspired shopping”, both from India.
The jury on this pitch consisted of three judges:
Parveez Shaikh, former creative director of Contract
India, one of India’s top creative hands and multiple
winner of Cannes Lions and other prestigious awards;
Mick Devito of Butterfield Day Devito Hockney
(Partners BDDH), UK; and Vital Verlic, creative
director and founder of OpenAd.net.
More than 550 creatives from OpenAd.net’s on-line
creative community come from India – around ten per
cent of the total.
Nina Dinjaski, OpenAd.net’s Business Development
Manager, said: “This was a particularly interesting
generic pitch because, although it was limited to one
region, it produced work which is suitable for all
over the world. Anyone working in retail would do well
to have a look at the ideas.”