Euro RSCG Chennai and MPG Chennai have bagged the
creative and media duties, respectively, of Indian
Bank. Industry sources peg the account size in the
region of Rs 15 crore.
Indian Bank was established on August 15, 1907, as
part of the Swadeshi movement. It has a staff of over
22,000 and 1,403 branches spread all over India.
Reacting to the account win, a senior Euro RSCG
official said, “We are really happy to win the
business. We will help position Indian Bank as a
premium bank. Indian Bank has been lying low for a
long time, but with the bank set to celebrate its
100th anniversary on August 15, 2006, it has stepped
up activities around this milestone. These involve a
360-degree campaign including print, TVC, outdoors and
Internet, among others.”
MPG’s Chief Strategy Officer and Head of South, Ruby
Bana, said, “We are quite excited to win this
business. We will be handling the entire planning for
their celebration of 100 years. We will be doing work
in print, outdoors, direct marketing, Internet and
She added, “We were selected as they liked our
strategic and creative presentation.”
The pitch for the business was held in Chennai.
According to ad industry sources, several agencies
were in the fray, which included O&M, FCB-Ulka, Mudra
and Imageads, besides Euro RSCG.
When contacted, Indian Bank officials declined to
divulge any details.
Indian bank recently opened a branch on Taramani Link
Road in Chennai, which is its 1,403rd branch.