Entries from over 200 agencies throughout Asia, Australia and New Zealand have been shortlisted to feature in the fifth edition of ‘The Work’. Though the number of entries received had gone up this year, acceptances to The Work 06 were down 10 per cent compared to last year, signifying stringent selection procedures to select the very best in the region.
The list from India is impressive with 14 agencies finding place in The Work 06. These include O&M, McCann-Erickson, Leo Burnett, JWT, Mudra, Rediffusion DY&R, Grey Worldwide, Lowe, Euro RSCG, Contract, Saatchi & Saatchi, Everest, Ambience Publicis and Publicis India.
O&M has 11 entries in all comprising seven campaigns – print ads, posters, TVCs and a single radio spot. These include a B2B campaign for Getty Images, a magazine campaign for ‘Hot Wheels’, a newspaper campaign for Fevicol, a poster campaign each for Apsara sharpeners and Shipra Multiplexes and Malls, a public service print campaign for IAPA Adoption, an Outdoor campaign for Duracell India, a public service single print ad for WWF, a poster single for Discovery Channel, a TVC for Mentos and a radio spot for Guess brand.
McCann-Erickson is next with eight entries that include one ambient, three campaigns, one poster and three TVC singles. These are for Western Union, UTI Bank, Virgin Atlantic, Wonderbra, a public service campaign for Child Care, a television single for Happydent, Wonderbra, and Heal Foundation.
Leo Burnett follows with seven entries selected for reproduction, which include three campaigns (one poster campaign and two print campaigns), one single ad, one ambient, one single TVC and one TVC campaign. The listing features the ambient single for Prerana, a B2B single for Dinodia Photo Library, a newspaper campaign for Tide Detergent and Maneland Jungle Lodge, a poster campaign for Mrs Kapur’s Guest House, a public service TV single for Prerana, and a television campaign for Heinz Ketchup featuring two ads – ‘Housewife’ and ‘Restaurant’.
JWT managed six entries in the annual with two ambient, one newspaper, two campaigns and one television craft. These are for Kingfisher beer, Lehar Kurkure, Apollo Tyres and Levi’s Slim Jeans.
Mudra showcases two ambients and three campaigns in The Work. These are for Cancer Patients Aid Association, Godrej Farm Fresh Produce Store, SBI Debit Card, Relpipe and HBO’s ‘Sex and the City’.
Ambience Publicis, Grey Worldwide, Rediffusion DY&R, Saatchi & Saatchi and Lowe have two entries each, while Contract, Euro RSCG, Everest and Publicis India have an entry each in The Work 06.