Spikes Asia 2009 has announced the shortlist for the TV/Cinema, Radio and Digital categories. From India, there are nine pieces of work across eight broad entries competing in TV/Cinema. Similarly in Radio, there are three pieces of work across two broad entries that have made it to the shortlist. These apart, there are three entries from India in the Digital shortlist.
There are nine pieces of work across eight broad entries competing in TV/Cinema. JWT India’s ‘A Day in the Life of Chennai’ for The Times of India, and one more for Sulekha.com are in the shortlist. Ogilvy India’s campaign entry with two pieces of work for Breakthrough Trust – ‘Cricketers’ and ‘Bike Owner’ – are also in the shortlist.
The other Indian entries in the shortlist include: McCann Erickson’s work titled ‘Elephant’ for Happydent; Leo Burnett’s ‘Lipstick’ for Tide Detergent; Keroscene Films’ ‘The Game’ for Godrej Sara Lee; Publicis Ambience’s ‘Human Machine’ for Emami; and TBWA\India’s ‘Synchronity’ for Max.
In all, Indian agencies had sent 18 entries for this category.
In Radio, there are three pieces of work competing across two broad entries. Two entries of Bates 141’s campaign done for Virgin Mobile – ‘Old Man’ and ‘Terms & Conditions’ – have made it to the shortlist. DDB Mudra’s entry titled ‘Bush’ for Islamic Research Foundation is also in the shortlist.
In all, only 13 entries have made it to the shortlist. India had sent just five entries for this category.
A total 63 entries have made it to the Digital shortlist, of which only three are from India. These include two from JWT India, both are for the work done for The Times of India. The entry ‘Run/Ban Jallikaatu’ has made it in the sub-category of Consumer Services and also in the Best Use of Viral sub-category.
Bates 141’s has one shortlist for Greenpeace.
In all, Indian agencies had sent 14 entries for the category.
India@Spikes Asia2009: 11 pieces of work in Print & 17 in Outdoor shortlist; 6 entries in Media; 8 in Direct & Sales Promotion and 8 in Design shortlists