The shortlists for the categories of Integrated, TV Craft and Print Craft were announced on the last day of Spikes Asia 2009. Indian agencies have four entries shortlisted in the Integrated category, four in TV Craft category, and one in the Print Craft category. The winners would be announced on the evening on September 18, 2009.
The Integrated shortlists include Ogilvy India’s work ZooZoo done for Vodafone Essar; Contract’s work done for Sanctuary Asia; JWT India’s Teach India for The Times of India and Let Gandhi Talk done by Publicis India.
All four entries shortlisted in TV Craft are from JWT India – two are for ‘Arjuna the Archer’ for Sulekha.com and two more for ‘A Day in the Life of Chennai’ done for The Times of India.
Print Craft has only one shortlist – Ogilvy India’s campaign for Perfetti’s Sour Marbels comprising entries ‘Caveman’, ‘Diver’ and ‘Tourist’.
India@Spikes Asia: 9 pieces of work competing in TV/Cinema & 3 in Radio; 3 entries in Digital shortlist
India@Spikes Asia2009: 11 pieces of work in Print & 17 in Outdoor shortlist; 6 entries in Media; 8 in Direct & Sales Promotion and 8 in Design shortlists