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India@Cannes: Two awards in sets the mood; expectations still high from days ahead

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India@Cannes: Two awards in sets the mood; expectations still high from days ahead

The Indian Camp was literally seen everywhere on Day Two of the festival. From the Palais des Festivals to the beaches to Monoprix. Even as the creative fraternity was getting comfortable, some of the representatives from the advertiser fraternity were upset about the scam ads seen. One of the members was telling exchange4media, “We understand that creative professionals need to do work to showcase their ideas but they cannot do it with our brands! They should find some other way to do it.”

This remained an on and off debate for the day.

Amongst some of the new faces seen today, Abhijit Avasthi and Rajeev Rao were making their way from the Ogilvy sessions to the exhibitions. Having just arrived, they still did not have much to say on the work at Cannes Lions. The Lintas team Amit Ray and Venke were attending sessions. Colors’ head of sales, Simran Hoon was also seen at the Palais.

Nandini Dias has reached Cannes too, and we understand one key reason was to hear Agnello Dias speak at Cannes Lions this week.

Andhra Bank’s I Vijaya Kumar perhaps is another Indian delegate seen in all session, giving competition to the likes of The Times of India Group’s Bhaskar Das.

Contract’s Ravi Deshpande and Vijay Nair too are at the festival and busy between meeting people, and attending sessions.

Jury member Pops (Leo Burnett’s K V Shridhar) was seen with Paddy from TapRoot India. Pops was tired with the judging but he said he was enjoying every bit of it. Ravi Kiran and gang have finally finished the Media Lions judging and most of us looking forward to seeing him soon.

The Mudra Gang is busy making the most of the festival, and as they put it this was one great way for them to spend time with colleagues in a more informal environment.

As the different camps here are rooting for the football teams, the Indian camp is curious on how many Metals are home but as Piyush Pandey puts it, Cannes has to be learning – you cannot come to Cannes with expectations.


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